Session Description

9:30-10:00 Registration and Breakfast
10:00-11:00 Ballroom A Welcome and Keynote:

Data-Powered Libraries: Informed, Innovative, and Impactful

Linda Hofschire Do you want to increase your library’s value and relevance to your community? The key is in the data. As librarians, we collect a lot of data - visits, circulation, reference transactions, user satisfaction, etc. But is your data gathering dust in spreadsheets or being used simply to fulfill reporting requirements? In this presentation, you will learn about the power of moving from having data to using data - to make informed decisions, provide innovative services, and demonstrate your impact on your users and community.
11:00-11:10 Break
11:10-12:00 Breakout 1
Arizona Data Visualization for the Rest of Us: A Beginner's Guide Linda Hofschire You don’t have to be a graphic designer to present your library statistics in a way that effectively communicates value. In this session, you’ll learn quick and easy tips for displaying your statistics so that they tell a powerful story about your library, whether your data visualization aspirations consist of adding a few Excel charts to a board report or designing a complex infographic for your website.
Ballroom A Roundtable
Mary Alexis Big Data for All Libraries Christopher Taylor This presentation will explain the roles public libraries can play in the movement toward data-driven decision-making in cities. As information professionals, librarians are uniquely positioned to help collect and disseminate timely information to their communities. Librarians can find themselves crucial players in the municipal policy-making process, especially in smaller cities which may not have city staff trained in community research. Knowing how to leverage this expertise will enable participants to better explain their value to their boards and city councils. Participants will learn about developing a data-collection strategy, existing data-driven decision-making frameworks, tools to communicate data collected, and how to avoid some of the pitfalls when starting a “big data” project.
12:00-1:30 Ballroom C Lunch and Keynote: Finding a Role for Libraries in the Web Environment Stephen Hearn The cataloging community is facing many changes to its  standards and practices. A major goal of the changes is to open catalog data up to the web and to expand the use of web-based data in library catalogs. What could this mean? With multiple sources of data in play, what kinds of coordination of web-based entity descriptions and relationship models will be needed? What are the implications of this shift for the current shared cataloging model? How will community standards and identifier hub services be developed and managed?  Greater integration between library metadata and the web promises new opportunities to provide rich contexts for the resources and services libraries have to offer, but getting there will not be simple.  
1:30-2:20 Breakout 2
Arizona Understanding Census Data Gary Krob Join Gary as he walks us through using data from U.S. Census Bureau and the American Community Survey, as well as the Iowa State Data Center. This session will also offer a quick refresher on the 2020 Census and why it is important that everyone is counted.
Ballroom A Roundtable
Mary Alexis Navigating the Line Between Data Privacy and Community Engagement Paul Swanson, Karen Pundsack Explore the balance between engaging patrons online and data privacy. Options for digital marketing platforms are growing. Minnesota data privacy statutes and library principles protect patron library data. How do you navigate the need to tell the library story and stay within the bounds of data security? What do you look for in a vendor’s privacy policy? This session will help you learn about some of the tools available for targeted marketing. We will also explore points to consider before launching a new digital marketing tool.
2:20-2:30 Break
2:30-3:20 Breakout 3
Arizona Data Collection and Analysis for Renovation Planning: One Library's Experience Darryl Eschete, Heather Hildreth The West Des Moines Public library is undergoing a two-year, four-phase renovation during which the library is open and 25% of the building is under construction at any given time. In advance of this renovation, the City government needed to borrow library floorspace for temporary offices. Darryl will discuss how the West Des Moines Public Library estimated what this loss of space would mean for users. Darryl will also discuss the reasons libraries may want to know where and when users use areas of the library and how they can measure that without excessive expense. Heather will discuss many of the calculations used in preparing the collection for the renovation, as any areas that are being painted, carpeted, etc. must be free of any collections or staff work areas. In order to maintain ADA compliance in shelving and workspace, the adult book collection needed to be reduced by one third and materials stored off site. Heather will share how staff determined which books to remove, how many boxes and other supplies were required, how much storage space needed to be rented, and more based on circulation statistics and the size of the average book. Heather will also discuss the process of determining the staff hours necessary to complete the project based on speed tests of the necessary tasks.
Ballroom A Roundtable
Mary Alexis Using Data to Improve the Online User Experience Alyssa Hanson Learn about various methods such as click statistics, surveys, and usability testing for evaluating a website including the strengths and weaknesses for each data collection type. I will also highlight ways I’ve used each data type to improve the Iowa City Public Library’s website.